Marketing
By Scott F. Geld © 2006
Marketing and sales are two different things and one should not be confused for the other. Marketing covers various aspects of business including advertising, public relations, sales, and promotions. Marketing will involve all the activities related to getting your product or service into the market, promoting it through advertisements, influencing customer behavior, and encouraging and increasing sales to increase profits of the business. Sales refer to the actual transaction of handing over the product/service to the customer for a price.
The present day marketing strategies are very different from those that existed 20 years ago, since Conrad Levinson introduced the concept of Guerrilla marketing. The radical tactics that were brought then are in fact today considered quite basic and ordinary. Since today customers have access to such a huge variety of products, with advertising messages about each one of them, how will your product or message about your product be noticed by the customer. To survive in this kind of scenario the marketers have to be creative to get their messages noticed by the customer.
A well placed marketing strategy and a detailed plan are essential for survival of companies in the competitive market environment. Those companies that are product centric and insensitive to the needs, desires and expectations of their customers are on the path to destruction. It is important for the company to know and exceed the perceived expectations of the customer as this is the key to success. It is necessary to pay attention to the customer lest he walks away and takes the business elsewhere.
Marketing is not an exercise that can be evaluated in definite terms. The returns are not tangible and apparent to the naked eye. Many managers opine that their staff waste scarce dollars on marketing plans that do not work. Little do they realize that this is an investment that comes back to you many times over. Not all campaigns are star performers. While some may yield mediocre returns, others may zoom past the expectations.
Because marketing can sometimes be seen as a vague term, some people who work outside of the industry have a view that it's "easy" and that anyone can do it. If you take this view then stop do not undertake marketing with out enlisting the help of a competent marketing agency or an independent consultant, who will oversee your marketing efforts.
An outside agency or an independent consultant is a professional that adds a lot of value to the entire campaign. Not only does he come with years of experience and knowledge but also with a package that understands the needs of the industry. An outsider is oblivious to your internal politics and skirmishes and focuses on his core competence to oversee your marketing plan.
About the Author:
Scott F. Geld is the Senior Executive and C.F.O. of Marketing Blaster, a Pay-Per-Click traffic source that continually beats the competition in Conversion Ratios and ROI. Start your campaign at: www.marketingblaster.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
Get FREE info by email. Send your request to:
mailto:makewebcash.biz@getresponse.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
CBMall For The Hottest Products From The Click Bank Marketplace
http://www.cbmall.com/?storefront=dswebserv
Learn How To Make Thousands Writing Google Ad Words
http://www.dswebservices.com/gogle-cash
If you have to have a host anyway, why not choose one that pays you back?
http://www.host4profit.com/cgi-bin/home.cgi?6056
Marketing and sales are two different things and one should not be confused for the other. Marketing covers various aspects of business including advertising, public relations, sales, and promotions. Marketing will involve all the activities related to getting your product or service into the market, promoting it through advertisements, influencing customer behavior, and encouraging and increasing sales to increase profits of the business. Sales refer to the actual transaction of handing over the product/service to the customer for a price.
The present day marketing strategies are very different from those that existed 20 years ago, since Conrad Levinson introduced the concept of Guerrilla marketing. The radical tactics that were brought then are in fact today considered quite basic and ordinary. Since today customers have access to such a huge variety of products, with advertising messages about each one of them, how will your product or message about your product be noticed by the customer. To survive in this kind of scenario the marketers have to be creative to get their messages noticed by the customer.
A well placed marketing strategy and a detailed plan are essential for survival of companies in the competitive market environment. Those companies that are product centric and insensitive to the needs, desires and expectations of their customers are on the path to destruction. It is important for the company to know and exceed the perceived expectations of the customer as this is the key to success. It is necessary to pay attention to the customer lest he walks away and takes the business elsewhere.
Marketing is not an exercise that can be evaluated in definite terms. The returns are not tangible and apparent to the naked eye. Many managers opine that their staff waste scarce dollars on marketing plans that do not work. Little do they realize that this is an investment that comes back to you many times over. Not all campaigns are star performers. While some may yield mediocre returns, others may zoom past the expectations.
Because marketing can sometimes be seen as a vague term, some people who work outside of the industry have a view that it's "easy" and that anyone can do it. If you take this view then stop do not undertake marketing with out enlisting the help of a competent marketing agency or an independent consultant, who will oversee your marketing efforts.
An outside agency or an independent consultant is a professional that adds a lot of value to the entire campaign. Not only does he come with years of experience and knowledge but also with a package that understands the needs of the industry. An outsider is oblivious to your internal politics and skirmishes and focuses on his core competence to oversee your marketing plan.
About the Author:
Scott F. Geld is the Senior Executive and C.F.O. of Marketing Blaster, a Pay-Per-Click traffic source that continually beats the competition in Conversion Ratios and ROI. Start your campaign at: www.marketingblaster.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
Get FREE info by email. Send your request to:
mailto:makewebcash.biz@getresponse.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
CBMall For The Hottest Products From The Click Bank Marketplace
http://www.cbmall.com/?storefront=dswebserv
Learn How To Make Thousands Writing Google Ad Words
http://www.dswebservices.com/gogle-cash
If you have to have a host anyway, why not choose one that pays you back?
http://www.host4profit.com/cgi-bin/home.cgi?6056
posted by Steve | 5:25 PM
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